[vc_row][vc_column][vc_column_text] Our skin barrier is our body’s first defence against the outside world, responsible for protecting us against external aggressors like bacteria, pollution, and UV rays, while locking in moisture. But what happens when we’re dealing with a damaged skin barrier? Everything from harsh weather conditions to over-exfoliation can damage the skin barrier, leading to […]

[vc_row][vc_column][vc_column_text] Maximal makeup is all about bold colour, fearless layering, and statement eye looks. Combining high-impact pigment with expressive blends, there are no rules here, just confidence and creativity turned all the way up. To create looks this bold, you need palettes that can keep up. Enter our By BEAUTY BAY eyeshadow palettes. Packed with […]

[vc_row][vc_column][vc_column_text] Bold, expressive, and intentionally imperfect, maximal makeup is about letting go of the rules and leaning into creativity. Clean lines, soft fades, and symmetry are taking a back seat while bold colour, clashing shades, and instinctive application steal the spotlight. From high-impact chaotic eyeshadow to mismatched, expressive blends, these looks are the ultimate celebration of […]

[vc_row][vc_column][vc_column_text] If you’ve been waiting for a sign to try a blue eyeshadow look, consider this your official go-ahead. From soft washes of light blue makeup to bold cobalt, blue eyeshadow is anything but boring. Whether you’re embracing the chaotic beauty trend with a statement-making blue smoky eye, opting for a dreamy pastel lid, or […]

[vc_row][vc_column][vc_column_text] When it comes to hunting down the best eyeshadow palettes, there’s a lot to consider. Formula, finish, pigment payoff, longevity, blendability, shade range, and colour story all play a huge part in determining what truly earns a spot in your makeup bag. And because we’re just as beauty-obsessed as you are, we know exactly […]

[vc_row][vc_column][vc_column_text] If your eyeshadow palette stash is full of nudes and the odd rainbow moment but not a single pink eyeshadow palette in sight, it’s officially time to fix that. With colourful eyeshadow taking the beauty world by storm after Zara Larsson’s makeup looks on her Midnight Sun tour, we’ve never needed much convincing to […]

[vc_row][vc_column][vc_column_text] We can all agree that taking your makeup off after a normal day feels therapeutic, but after a night out? Not so much. And most of us have learnt the hard (and spotty) way that sleeping in makeup comes at a cost, since proper cleansing means fewer breakouts, better hydration, and smoother texture. So […]

[vc_row][vc_column][vc_column_text] If you’re scrambling for last minute gifts or need a thoughtful idea that doesn’t scream “oops, I forgot,” don’t worry – you’re not alone. Whether your Secret Santa slipped your mind or the gift you planned fell through, there’s still time to snag last minute gifts that feel meaningful and carefully chosen. For the […]

[vc_row][vc_column][vc_column_text] With party season just around the corner, it’s officially time to plan your Christmas party hairstyle. Whether you’re into cute Christmas party hairstyles like bouncy blowouts and Hollywood curls, or you’re after easy Christmas party hairstyles you can nail in minutes, we’ve got all the inspo you need. From slick-back looks to romantic updos […]

[vc_row][vc_column][vc_column_text] Korean skincare is fast becoming a staple in everyone’s skincare routines, whether it’s a full Korean skincare routine or just one of the best K-Beauty products being added in. You’ve probably heard of viral brands like Medicube, Purito Seoul, COSRX, ANUA, and Beauty of Joseon. But do you know what order to use Korean skincare […]