[vc_row row_width=”wide”][vc_column][vc_column_text] When Keshia isn’t making hilarious YouTube videos, you’ll find her travelling the globe and making waves as a pro-makeup artist – follow along, @keshiaeast_. Running off positive energy, she’s a reminder that laughter = beauty. [/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row row_width=”wide”][vc_column][vc_column_text] Name: Keshia East Age: 25 Instagram handle: @keshiaeast_ Location: London, UK Favourite Beauty Bay product: It […]

[vc_row row_width=”wide”][vc_column][vc_column_text] Your skin has started to look a little dull, your cheeks have gone a bit flaky, and your forehead has well and truly lost its summer glow. All the warning signs are checked – like me, you’ve officially got “January skin”. Okay, it’s by no means a professional technical term, but “January skin” […]

[vc_row row_width=”wide”][vc_column][vc_column_text] The weekend might be uninterrupted by alarm clocks and emails, but not a Friday/Saturday/Sunday evening goes by without 50+ notifications tallying up in my besties’ WhatsApp group. 90% of the time it’s standard girl chat – outfit advice, dating advice, foodie recommendations, “Is it safe to microwave this??”. But if there’s one thing […]

[vc_row row_width=”wide”][vc_column][vc_column_text] Skin is constantly bombarded (from both inside and out) with pore-clogging debris – dead skin cells, oil, makeup, bacteria, sweat, and pollution, which congest pores and cause blockages. The result is breakouts and blackheads (a clogged pore becomes a blackhead when the build-up breaks through at the skin’s surface, oxidises and turns black) […]

[vc_row row_width=”wide”][vc_column][vc_column_text] Being able to maintain perfect lips from dusk ‘till dawn can be a major struggle (which is really annoying when you have at least 438658 lipsticks rolling around the bottom of your handbag, just dying to be used). From smudging, bleeding, fading, and everything in between, there are so many factors that can […]

[vc_row row_width=”wide”][vc_column][vc_column_text] Some beauty products – think Anastasia Beverly Hills’ Brow Wiz and Alpha-H Liquid Gold – are so good, they practically have celebrity status, with devoted, loyal followings. Embryolisse Lait-Crème Concentre is up there in the hall of fame – before it was sold in the UK, beauty editors would trek to Calais simply […]

[vc_row row_width=”wide”][vc_column][vc_row_inner][vc_column_inner][vc_column_text] Unless you’ve been on a remote island with no wi-fi for the past few years, you’ve definitely heard of Jouer Cosmetics, an LA-based beauty company who have beauty editors, influencers, and YouTubers alike raving about the brand’s every product launch – each of which seems to be more 4684853 times more exciting than […]

[vc_row row_width=”wide”][vc_column][vc_column_text]Recently we’ve noticed a decline in the traditional when it comes to eyeshadow, with monochromatic smokey eyes and subtle bronze sparkle being replaced with bold, bright pops of colour. Spotted backstage at fashion shows, on our favourite red carpet celebrities, and on Insta-famous beauty pros, colour-block eye looks are officially having a moment. But […]

[vc_row row_width=”wide”][vc_column][vc_column_text] Every time I recommend people add acids to their skincare routine, they look at me like I’m actually on acid. But the thing about acids is that they sound a lot scarier than they are – essentially, any product with a pH balance of less than 7 is an acid (skin actually sits […]

[vc_row row_width=”wide”][vc_column][vc_column_text]We speak with Ofra Gaito, founder of Ofra Cosmetics, about makeup, her career, and the ever-changing beauty industry.[/vc_column_text][/vc_column][/vc_row][vc_row row_width=”wide”][vc_column][vc_column_text]  Have you always been interested in makeup and cosmetics growing up? Yes. When I was a teenager, I loved visiting the cosmetic counters in department stores. I specifically loved looking at the makeup and perfumes. […]