[vc_row][vc_column][vc_column_text] One of beauty’s most iconic brands has landed at BEAUTY BAY and we know you’re already dying to know what you need to add to your haul. Maybelline are the drugstore brand that has been a steady presence in our makeup bags since our first makeup allowance, bringing us everything from iconic mascaras and […]

[vc_row][vc_column][vc_column_text] Sore, dry, inflamed patches sound familiar? We’ve all been there. This is the body’s way of sending out a SOS signal to tell us that something isn’t quite right. Redness and irritation can be caused by a number of things, from an allergic reaction to excessive dryness or sensitivity. Whether you’ve overdone it on […]

[vc_row][vc_column][vc_column_text] It’s been over a month since we launched the NikkieTutorials x BEAUTY BAY Pressed Pigment Palette (even longer if you’re readying from the future!) and the only thing better than revealing the 20-shade palette to world has been seeing the uhhh-mazing looks created. Curated by Nikkie herself, the shades have taken centre stage across […]

[vc_row][vc_column][vc_column_text] With the current influencer culture being the mainstream, it can be so easy to get caught up in the trend and the zeitgeist, and forget about the origins and historical context of trends. While this can be said for pretty much anything today, one area that cultural appropriation has continuously flourished in (and with […]

[vc_row][vc_column][vc_column_text] Just when you thought you couldn’t get enough, we’ve gone and created more. Our latest launch is here and it’s worth the wait – the By BEAUTY BAY Eye Base is ready to take your eye looks to the next level. Prep the perfect base for your favourite eyeshadows, cut the crease with ease, […]

[vc_row][vc_column][vc_column_text] If you’re a beauty beginner, learning how to achieve a flawless blend, cut a killer crease, or create a blinding highlight comes with time, lots of practice, and plenty of patience. Luckily, BEAUTY BAY’s MUA friends are on hand to show you the basics of really great makeup. In the Beginners Makeup Tutorial series, […]

[vc_row][vc_column][vc_column_text] BB cream has been around for a while now, but there is still some confusion surrounding this coveted beauty bag staple. To keep things simple, we’ve created a complete guide on everything you need to know, from what a BB cream is and who should be using it to how to apply, and the […]

[vc_row][vc_column][vc_column_text] We all know that everyone’s hair is different, based on whether it’s thick or thin, straight or curly, long or short, but hair porosity is a lesser known factor to consider when it comes to taking care of your hair. Stefan Bertin, Brand Ambassador at Shea Moisture says “When we talk about porosity, we’re […]

[vc_row][vc_column][vc_column_text] CC cream, BB cream, foundation? By definition they’re kind of all cut from the same cloth, but what do these terms really mean. Pardon us for pointing out the obvious, but for the purpose of this section we will briefly explain what CC cream is. Ranging from creams to powders, the amount of coverage […]

[vc_row][vc_column][vc_column_text] Your makeup essentials just got a festive upgrade. We’ve got the newbies that you need to add to your ever-growing collection and we know you’re going to love them. Introducing the By BEAUTY BAY Metallic Crayon Eyeliners – it’s the same ultra-creamy formula you know and love, in four brand-new, richly pigmented, metallic hues. […]