20 New Beauty Buys Under £20
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On the lookout for new beauty products to add to your routine? You’ve come to the right place. From ultra-pigmented eyeshadows and innovative new skincare formulas to the latest e.l.f. launches and MUA-approved makeup brushes, we’ve pulled together the ultimate roundup of newly-launched products. And the best part? Everything in this edit is less than £20, so you can fill up your basket without having to worry about the cost.
Scroll down to discover the best new affordable beauty products.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”1. By BEAUTY BAY Tropical Palette”][vc_single_image image=”95236″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Ftropical-16-pan-palette%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Feauturing bright and vibrant mattes and shimmers with a juicy tropical colour theme – thanks to this By BEAUTY BAY palette your summer eye makeup looks are sorted.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”2. Estee Lauder Nutritious Cleanser”][vc_single_image image=”95235″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Festee-lauder%2Fnutritious-2-in-1-foam-cleanser%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
We can always rely on Estee Lauder to deliver with innovative, science-first skincare. The new Nutritious range features a lotion, mask, moisturiser, and this multitasking foaming cleanser – which can be used as both a face wash and a clarifying mask.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”3. ISDIN Hyaluronic Booster”][vc_single_image image=”95241″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fisdin%2Fisdinceutics-hyaluronic-booster%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
If summer has your skin feeling dry and dehydrated, this set of ten hyaluronic acid vials could be your saviour. Used as part of a ten day course, the powerfully hydrating serum will help to quench your skin’s thirst and boost moisture levels.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”4. The Nue Co. Vitamin C”][vc_single_image image=”95233″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-nue-co%2Fvitamin-c%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Everyone can benefit from taking a vitamin C supplement – the ingredient famously helps to boost your immune system, improve energy levels, and support healthy skin. This particular blend contains 1000mg of pure vitamin C – the equivalent of 15 oranges.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”5. e.l.f. Halo Glow Contour Beauty Wand”][vc_single_image image=”95232″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Felf-halo-glow-blush-beauty-wand%2Fberry-radiant%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Blush is big news for summer 2023 and there’s nothing we love more than a cream blush formula – they’re easy to apply, blend beautifully, and give skin a healthy, natural-looking flush. These wands contain a powerfully pigmented formula, so a little goes a long way and the tube will last you for months.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”6. LH Cosmetics Crayon Eyeliner”][vc_single_image image=”95231″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flinda-hallberg%2Fcrayon-lipliner%2Fedge%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
A soft, creamy lip liner should be an essential in every makeup bag. This formula is particularly impressive because it’s waterproof and stays put for hours.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”7. The Beauty Crop Juice Pot Bronzer”][vc_single_image image=”95239″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fjuice-pot-bronzer%2Fcaramel%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
The Beauty Crop is one of our favourite Tik-Tok famous brands, so you can pretty much guarantee that this product will go viral. A sheer but buildable liquid bronzer, this is perfect both for adding warmth to skin and sculpting the contours of the face.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”8. e.l.f. Suntouchable Invisible Sunscreen 30″][vc_single_image image=”95238″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Felf-suntouchable-invisible-sunscreen-30%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
So far 2023 has been a great year for sunscreens – gone are the days when SPFs were thick, chalky, greasy, and clogged pores or left a white cast on skin. This new sunscreen launch from e.l.f. melts into skin and doesn’t leave a hint of residue. Thanks to glycerin and meadowfoam seed oil, it keeps skin hydrated and glowy, as well as protected.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”9. By BEAUTY BAY Aquavated Liner Palette”][vc_single_image image=”95240″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Faquavated-liner-palette%2Fmagic%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Right on time for all your festival eye makeup looks, this selection of water-activated eyeliners is a must-have for your on-the-go makeup bag.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”10. Lethal Cosmetics Haze Plush Lip Cream”][vc_single_image image=”95229″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flethal-cosmetics%2Fhaze-plush-lip-cream%2Fphoenix%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
As pigmented as a lipstick but as hydrating as a lip balm, this lip cream combines the benefits of both. Lips are left nourished and plump, with a soft matte finish.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”11. Iconic London False Lashes Cool Girl Glam”][vc_single_image image=”95237″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Ficonic-london%2Ffalse-lashes-cool-girl-glam%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
If you’re after subtle and natural-looking lashes that define your eyes without looking over the top, thiese vegan and cruelty-free lashes are just the ticket.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”12. Pink Honey Pixi Pen”][vc_single_image image=”95228″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpink-honey%2Fpixie-pen%2Fbermuda-babe%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Contouring around the nose requires a precise and detailed approach, which is exactly what this contour pen is designed to achieve. The creamy formula blends easily into skin for a seamless finish.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”13. Mermade Hair Hair Towel”][vc_single_image image=”95227″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmermade-hair%2Fhair-towel%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Adding a microfibre hair towel to your routine is a seriously gamechanging move. Not only will your hair dry faster, but it will dry without damage, frizz, and flyaways.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”14. About Face Fractal Glitter Eye Paint”][vc_single_image image=”95226″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fabout-face%2Ffractal-glitter-eye-paint%2Fabove-santorini%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Bold, bright eye makeup is what About Face do best and their latest creamy eyeshadow formula is majorly impressive. Expect powerful pigment and a shimmery, pearlescent finish.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”15. Shrine Prep Shampoo”][vc_single_image image=”95225″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fshrine%2Fprep-shampoo%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
If you’re considering dyeing your hair, this clarifying shampoo is the perfect way to prep. It helps to exfoliate the scalp and remove residue, buildup, and oil, creating a clean canvas so that colour applies evenly.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”16. NEOM SOS Calming Pen”][vc_single_image image=”95224″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fneom%2Fsos-calming-pen%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Drawing upon the calming properties of lavender, chamomile, and orange, this travel-sized destressing oil is perfect for keeping in your bag for moments of calm on the go.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”17. Spectrum Collections KJH Professional Single Brush 02″][vc_single_image image=”95223″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fspectrum-collections%2Fkjh-professional-single-brush-02%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
When we first heard that one of our favourite MUAs, Katie Jane Hughes, was collabing with Spectrum on a face and eye brush set we knew the brushes would be an instant sell-out. Fortunately, the brushes are now available individually so you can pick and choose to fill in the gaps in your collection.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”18. Foreo Supercharged Ultra-Hydrating Sleeping Mask”][vc_single_image image=”95222″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fforeo%2Fsupercharged-ultra-hydrating-sleeping-mask%2Fsupercharged-ultra-hydrating-sleeping-mask-15%2F||target:%20_blank” onclick=”custom_link”][vc_column_text]
Foreo made a name for itself as a go-to brand for beauty tech – cleansing brushes, microcurrent devices, and IPL hair removal are just a few of the gadgets they offer – so we know that their new skincare collection is going to be impressive. This rich jelly mask is perfect for soothing and moisturising stressed skin.
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Inspired by golden hour, this highlighter adds warmth and radiance to skin – basically acting as blusher, bronzer, and highlighter in one to give skin a sunkissed finish.
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Smooth soft lips require more than just a lip balm – start your lip care routine with this handy lip scrub.
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