11 Cruelty-Free Makeup Brands You Need To Know About
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With cruelty-free and vegan makeup fast becoming the norm, the list of cruelty-free beauty companies has grown dramatically, providing us with more options than we’ve ever had before. Whether you’re gradually transitioning over your routine or doing a complete non-cruelty-free clean out, in 2023 making the easy swaps over couldn’t be simpler.
However, with so many makeup brands out there, it can be overwhelming. We’ve rounded up our best cruelty-free makeup brand offerings for you – scroll down to kick off your next vegan makeup haul.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”1. By BEAUTY BAY”][vc_column_text]
Not only are By BEAUTY BAY makeup products completely vegan and PETA certified cruelty-free, but we also aim to provide high-quality products without high price tags. Taking inspo from our fellow beauty obsessives (our customers) these beauty products cover all the must-have basics. From powerfully pigmented eyeshadow palettes and powder blushes to long-lasting lip glosses and lip liners, our range of products prove that there’s no need to break the bank for cruelty-free beauty.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91878″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fbright-20-42-colour-palette%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”By BEAUTY BAY Bright 2.0 42 Colour Palette”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91882″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fpowder-bronzer%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”By BEAUTY BAY Powder Bronzer”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91883″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fsuper-plump-lip-gloss%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”By BEAUTY BAY Super Plump Lip Gloss”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fbeautybay%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”2. Made By Mitchell”][vc_column_text]
If you haven’t heard of Made By Mitchell already, you need to get to know. This TikTok famous brand was created by one of our favourite influencer MUAs, @mmmmitchell. They’re 100% cruelty free, meaning you can use their products confidently knowing they’re kind to both your skin and the planet. Oh, and there’s plenty of other reasons we love them – from their blendable formulas to their bright, bold shades, this brand never disappoints.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91886″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmade-by-mitchell%2Fgraph-ink-liquid-liner%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Made By Mitchell Graph-Ink Liquid Liner”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91887″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmade-by-mitchell%2Fmilk-palette%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Made By Mitchell Milk Palette”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91888″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmade-by-mitchell%2Fblursh-pressd-blusher%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Made By Mitchell Blursh Press’d Blusher”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fmadebymitchell%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”3. Pley Beauty “][vc_column_text]
Pley Beauty are the perfect brand for those looking to do a complete routine overhaul. They provide easy swaps that are kind to both you and the planet, thanks to sustainable packaging which is easier to recycle or uses recycled material in the packaging itself.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91891″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpley-beauty%2Flust-found-glossy-lip-lacquer%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Pley Beauty Lust + Found Glossy Lip Lacquer”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91892″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpley-beauty%2Fpley-things-reusable-face-body-gems-golden-girl%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Pley Beauty Pley Things Reusable Face + Body Gems”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91893″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpley-beauty%2Fdisco-dust-chromatic-eye-face-pigment%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Pley Beauty Disco Dust Chromatic Eye + Face Pigment”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fpleybeauty%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”4. florence by mills”][vc_column_text]
Founded by Millie Bobby Brown, this clean beauty brand pride has a growing range of products that care for skin and enhance your natural beauty, promoting self-expression in the simplest of forms. florence by mills keeps it all cruelty-free by saying ‘no’ to any ingredients considered to be both unsafe for us and the environment, and only saying ‘yes’ to proven ingredients that are good for people and the planet.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91896″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fself-reflecting-highlighter%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”florence by mills Self-Reflecting Highlighter”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91897″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fcosmic-shadows%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”florence by mills Cosmic Shadows”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91898″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fwork-it-out-pout-plumping-lip-gloss%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”florence by mills Work It Out Pout Plumping Lip Gloss”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fflorencebymills%2F||”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”5. e.l.f. Cosmetics”][vc_column_text]
Say hello to e.l.f Cosmetics, the makeup brand built to suit every eye, lip, and skin type. For the all-out glam lovers to the fresh-faced minimalists, there’s an easy swap to sustainability for everyone. With most products falling under £15, this is the ideal brand for the beauty obsessed wishing to do a complete routine overhaul, while remaining both budget and environmentally friendly. Going cruelty-free couldn’t have got any easier!
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91901″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2F16hr-camo-concealer%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”e.l.f. Cosmetic 16HR Camo Concealer”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91902″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Fstay-all-night-micro-fine-setting-mist%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”e.l.f. Cosmetics Stay All Night Micro Fine Setting Mist”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91903″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Fcamo-powder-foundation%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”e.l.f. Cosmetics Camo Powder Foundation”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Felfcosmetics%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”6. The Beauty Crop”][vc_column_text]
Meet The Beauty Crop, the brand keeping it all natural with both their ingredients and their makeup products. The formulas are packed with cruelty-free, nutrient-rich superfood ingredients, and all of the packaging is recyclable.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91906″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fstuck-on-you-liquid-eyeshadow-primer%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”The Beauty Crop Stuck On You Liquid Eyeshadow Primer”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91907″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fespresso-your-love-eyeshadow-palette%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”The Beauty Crop Espresso Your Love Eyeshadow Palette”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91908″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fjuice-pot-lip-and-cheek-tint%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”The Beauty Crop Juice Pot Lip & Cheek Tint”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fthebeautycrop%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”7. Ofra”][vc_column_text]
Ofra are an all-natural cosmetics brand that have made their mark on the international beauty scene by creating high-performance makeup products that are loved by beauty obsessives worldwide. From their intensely pigmented, zero fall-out shadows to their super long-lasting liquid lipsticks,all of the products are vegan and cruelty-free.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91920″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fofra%2Fverified-black-liquid-eyeliner%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Ofra Verified Black Liquid Eyeliner”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91913″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fofra%2Fglitch-2000-baked-eyeshadow-palette%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Ofra Glitch 2000 Baked Eyeshadow Palette”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91914″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fofra%2Flong-lasting-liquid-lipstick%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Ofra Long Lasting Liquid Lipstick”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fofra%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”8. Melt Cosmetics”][vc_column_text]
Since their sell-out launch in 2013, Melt Cosmetics has set out to create cutting edge products, filling any gaps in the market, and continuing to push the boundaries of what quality makeup should be. With a wide range of beauty offerings, there’s an easy swap for near enough any non-cruelty-free product you may have. Plus, you can expect bold, bright eyeshadow palettes and cosmetics that seriously deliver on the pigment front.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91917″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmelt-cosmetics%2Fperfectionist-lip-pencil%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Melt Cosmetics Perfectionist Lip Pencil”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91918″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmelt-cosmetics%2Fdigital-dust-highlight%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Melt Cosmetics Digital Dust Highlight”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91919″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmelt-cosmetics%2Fultra-matte-lipstick%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Melt Cosmetics Ultra Matte Lipstick”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fmeltcosmetics%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”9. Freck”][vc_column_text]
Looking for a fun, playful beauty brand? Meet Freck, the brand made for makeup explorers. Freck set out with a simple ambition, to make faux freckles the next big beauty trend. This came into reality in 2017 and the products have grown in range and popularity ever since. All of the formulas are cruelty-free and vegan. Win, win.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91922″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Ffreck%2Ffaux-freckle-cosmetics-neutral%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Freck Faux Freckle Cosmetics Neutral”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91925″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Ffreck%2Fcheek-slime-lip-cheek-tint-with-plant-collagen%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Freck Cheek Slime Lip + Cheek Tint With Plant Collagen”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91928″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Ffreck%2Flid-lick-fluid-eyeliner%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Freck Lid Lick Fluid Eyeliner”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Ffreck%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”10. LH Cosmetics”][vc_column_text]
If you’re like us and love a multipurpose product, then LH Cosmetics is the brand for you. The MUA-founded brand offers a range of cosmetics that can mostly be used wherever you want, and have high-quality, buildable formulas. And yes, they’re completely cruelty-free.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91931″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flinda-hallberg%2Finfinity-power-lash-soft-volume-mascara%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”LH Cosmetics Infinity Power Lash Soft Volume Mascara”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91932″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flinda-hallberg%2Fduo-dimension-palette%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”LH Cosmetics Duo Dimension Palette”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91933″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flinda-hallberg%2Fshaping-light%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”LH Cosmetics Shaping Light”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Flindahallberg%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”11. Jeffree Star Cosmetics”][vc_column_text]
Jeffree Star Cosmetics has long been flying the cruelty-free flag. They offer creative makeup products such as powerfully pigmented eyeshadows palettes, loud liquid lipsticks, and colourful powders that let you to explore and have fun with your makeup. Their vegan, cruelty-free formulas and fun cosmetic creations always take the beauty world by storm and are perfect for those who don’t shy away from standing out.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”91937″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fjeffree-star-cosmetics%2Frepair-and-revive-lip-mask%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Jeffree Star Cosmetics Repair & Revive Lip Mask”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91938″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fjeffree-star-cosmetics%2Ffck-proof-mascara%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Jeffree Star Cosmetics F*ck Proof Mascara”][/vc_column][vc_column width=”1/3″][vc_single_image image=”91939″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fjeffree-star-cosmetics%2Fvelour-liquid-lipstick%2F||target:%20_blank” onclick=”custom_link”][vc_text_separator title=”Jeffree Star Cosmetics Velour Liquid Lipstick”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”HAUL NOW:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fjeffreestarcosmetics%2F||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”SHOP CRUELTY-FREE:” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fbeauty-conscious%2F%3Ff_filter_ingredients-conscious%3DVegan%2B%2526%2BCruelty%2BFree||target:%20_blank”][/vc_column][/vc_row]