12 Affordable Skincare Brands We're Obsessed With

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Skincare can get pretty expensive, so if you’re trying to be budget conscious when it comes to buying beauty products, we’ve compiled the ultimate guide to the best affordable skincare, featuring budget-friendly brands such as The Ordinary, CeraVe, e.l.f., and our very own By BEAUTY BAY skincare.  

If you’re wondering why these products are so affordable, the answer is simple. These brands have minimal packaging, short ingredients lists, low marketing costs, and use ingredients that have been tried and tested (so don’t have to go through expensive clinical trials). In short, they prove that cheap skincare products can still be just as effective as their more expensive counterparts. 

The majority of products from these brands cost less than £15, so you can build yourself an entire skincare routine without breaking the bank. Scroll down to meet the best budget skincare brands.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”1. By BEAUTY BAY”][vc_column_text]

Our very own By BEAUTY BAY skincare was made to take the hard work out of your skincare routine. From SPF to serums, we’ve got all the basics covered, and you’ll spot some of the hardest working (and on trend) ingredients – such as squalane, oatmeal, and azelaic acid – in our formulas, too.  

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90128″ caption=”By BEAUTY BAY Prebiotic + Avocado Oil Cleansing Gel ” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fsuper-jelly-cleansing-gel%2F|title:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fsuper-jelly-cleansing-gel%2F|target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”101629″ caption=” By BEAUTY BAY Breakout Clearing Serum” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fbreakout-clearing-serum%2Fbreakout-clearing-serum-45%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90132″ caption=”By BEAUTY BAY Colloidal Oatmeal + Oat Lipid Rich Moisturiser ” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fthirst-class-rich-moisturiser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop By BEAUTY BAY ” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fbeautybay%2Fskincare%2F||target:%20_blank”][vc_separator][vc_text_separator title=”2. CeraVe”][vc_column_text]

Developed by dermatologists, CeraVe’s range is a capsule collection of cleansers and moisturisers (plus a couple of newly launched serums), all of which are powered by ceramides. Ceramides are essential for keeping our skin barrier strong, which in turn prevents dehydration, so these products are especially great for dry and sensitive skin. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90218″ caption=”CeraVe Hydrating Cleanser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fcerave%2Fhydrating-cleanser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90217″ caption=”CeraVe AM Facial Moisturising Lotion SPF50″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fcerave%2Fam-facial-moisturising-lotion-spf50%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90216″ caption=”CeraVe Eye Repair Cream” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fcerave%2Feye-repair-cream%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop CeraVe” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fcerave%2F||target:%20_blank”][vc_separator][vc_text_separator title=”3. The Ordinary”][vc_column_text]

When The Ordinary first launched they totally revolutionised the skincare industry with their affordable, single-ingredient formulas.  Seven years later, and their budget friendly serums are still staples in our skincare routines – allowing you to reap the benefits of ingredients like retinoids and vitamin C, without breaking the bank.  

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90260″ caption=”The Ordinary Natural Moisturising Factors + HA” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-ordinary%2Fnatural-moisturizing-factors-ha%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90261″ caption=”The Ordinary Niacinamide 10% + Zinc 1% ” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-ordinary%2Fniacinamide-10-zinc-1%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90262″ caption=”The Ordinary Retinol 0.2% in Squalane” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-ordinary%2Fretinol-02-in-squalane%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop The Ordinary” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Ftheordinary%2F||”][vc_separator][vc_text_separator title=”4. e.l.f.”][vc_column_text]

Although they are best known for their affordable makeup products, e.l.f.’s skincare collection is just as impressive. They have four ranges, covering all skin types – Pure Skin (for sensitive skin), Holy Hydration! (for dry skin), Blemish Breakthrough (for breakout-prone skin), and Jelly Pop (to brighten skin). The best part? Everything is under £15. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90268″ caption=”e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Fholy-hydration-makeup-melting-cleansing-balm%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90266″ caption=”e.l.f. Supertone Toner” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Fsupertone-toner%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90267″ caption=”e.l.f. Pure Skin Moisturiser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Felf-cosmetics%2Fpure-skin-moisturizer%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop e.l.f.” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Felfcosmetics%2F||target:%20_blank”][vc_separator][vc_text_separator title=”5. Bondi Sands”][vc_column_text]

You’ve probably used Bondi Sands tanning products before, but did you know that the brand also has an impressive range of SPFs? For both face and body, and with all skin types and skintones taken into consideration, their sunscreens are some of the best we’ve tried (and the majority cost less than £10). 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90274″ caption=”Bondi Sands SPF50 Face Mist Sunscreen” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbondi-sands%2Fspf-50-face-mist-sunscreen%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90275″ caption=”Bondi Sands SPF50 Lip Balm” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbondi-sands%2Fspf-50-lip-balm%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90272″ caption=”Bondi Sands SPF50 Fragrance Free Face Lotion” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbondi-sands%2Fspf-50-fragrance-free-face-sunscreen-lotion%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Bondi Sands” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fbondisands%2F||target:%20_blank”][vc_separator][vc_text_separator title=”6. Revolution Skincare”][vc_column_text]

With over 100 products to choose from, Revolution Skincare truly have options for any and every skin type and skin concern. Whether you’re after basics for a beginner-friendly skincare routine, or you want to try out the latest trending ingredient, you can guarantee that Revolution Skincare will come through. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90280″ caption=”Revolution Skincare Multi Acid Peeling Solution” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Frevolution-skincare%2Fmulti-acid-peeling-solution%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90279″ caption=”Revolution Skincare x Sali Hughes Gel Quench Light Anytime Moisturiser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Frevolution-skincare%2Frevolution-skincare-x-sali-hughes-gel-quench-light-anytime-moisturiser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90278″ caption=”Revolution Skincare Overnight Squalane Eye Cream” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Frevolution-skincare%2Fovernight-squalane-eye-cream%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Revolution Skincare” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Frevolutionskincare%2F||target:%20_blank”][vc_separator][vc_text_separator title=”7. Mario Badescu”][vc_column_text]

One of our favourite American skincare brands, Mario Badescu was founded forty years ago by aesthetician Mario Badescu. The brand is most well known for its hydrating face mists, which come in a wide range of flavours and sizes, but they also have an extensive selection of masks, moisturisers, serums, and more. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90286″ caption=”Mario Badescu Facial Spray ” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmario-badescu%2Ffacial-spray-with-aloe-herbs-and-rosewater%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90284″ caption=”Mario Badescu Drying Mask” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmario-badescu%2Fdrying-mask%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90285″ caption=”Mario Badescu Glycolic Facial Cleanser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmario-badescu%2Fglycolic-foaming-cleanser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Mario Badescu” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fmariobadescu%2F||target:%20_blank”][vc_separator][vc_text_separator title=”8. Florence by Mills”][vc_column_text]

Affordable yet effective, Florence By Mills’ skincare range has everything from cleansers and moisturisers through to eye masks and lip balms.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”93659″ caption=”Florence By Mills Zero Chill Face Mist” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fzero-chill-face-mist%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”93658″ caption=”Florence By Mills Dreamy Dew Moisturiser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fdreamy-dew-moisturiser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”93657″ caption=”Florence By Mills Swimming Under The Eyes Gel Pads” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fswimming-under-the-eyes-gel-pads%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Florence By Mills” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fflorencebymills%2F||target:%20_blank”][vc_separator][vc_text_separator title=”9. Glow Hub”][vc_column_text]

Glow Hub is one of our favourite affordable skincare brands. Formulated to target specific skin types and concerns such as dryness, breakouts, and sensitivity, the products shine the spotlight on ingredients like kaolin clay, salicylic acid, and hyaluronic acid. A perfect addition to a newbie’s skincare routine. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”93662″ caption=”Glow Hub Nourish & Hydrate Face Mask Stick” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglow-hub%2Fnourish-and-hydrate-face-mask-stick%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”93661″ caption=”Glow Hub Calm & Soothe Cool Whip Moisturiser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglow-hub%2Fcalm-and-soothe-cool-whip-moisturiser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”93660″ caption=”Glow Hub Purify & Brighten Super Serum” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglow-hub%2Fpurify-and-brighten-super-serum%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Glow Hub” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fglowhub%2F||target:%20_blank”][vc_separator][vc_text_separator title=”10. Skin Proud”][vc_column_text]

If you’re after cruelty-free and vegan skincare products which also happen to look cute on your bathroom shelf, look no further than Skin Proud. With cleansers, serums, toners, and moisturisers, it’s possible to build yourself an entire skincare routine. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90306″ caption=”Skin Proud Pods 100% Squalane Capsules” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fskin-proud%2Fproud-pods-100-squalane-capsules%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90305″ caption=”Skin Proud Bright Boost 2% Vitamin C Serum” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fskin-proud%2Fbright-boost-2-vitamin-c-serum%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90304″ caption=”Skin Proud Detox Daily AHA Exfoliating Tonic” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fskin-proud%2Fdetox-daily-aha-exfoliating-tonic%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Skin Proud” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fskinproud%2F||target:%20_blank”][vc_separator][vc_text_separator title=”11. Carbon Theory”][vc_column_text]

The brand behind everyone’s favourite breakout-clearing bar soap face wash now has an additional thirteen products in their range. From cleansers and masks to moisturiser and SPF, all of which are targeted towards oily and acne-prone skin, Carbon Theory products are both effective yet affordable. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”90313″ caption=”Carbon Theory Day-Lite SPF50″ link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fcarbon-theory%2Fday-lite-spf-50%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90312″ caption=”Carbon Theory Charcoal & Tea Tree Cleansing Wash” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fcarbon-theory%2Fcharcoal-and-tea-tree-oil-breakout-control-facial-cleansing-wash%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”90311″ caption=”Carbon Theory Breakout Control Spot Paste” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fcarbon-theory%2Ftea-tree-oil-and-vitamin-a-breakout-control-spot-paste%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop Carbon Theory” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fcarbontheory%2F||”][vc_separator][vc_text_separator title=”12. The Inkey List”][vc_column_text]The primary goal of The Inkey List‘s products is to make skincare less confusing—and thanks to their ingredient-led formulas and easy-to-follow skincare routine formulas, it does just that. The added bonus? You won’t find a single product from the brand that costs more than £23.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”101619″ caption=”The Inkey List Bio-Active Ceramide Repairing and Plumping Moisturizer” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fbio-active-ceramide-repairing-and-plumping-moisturizer%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”101618″ caption=”The Inkey List Oat Cleansing Balm” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Foat-cleansing-balm%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”101617″ caption=”The Inkey List Tripeptide Plumping Lip Balm” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Ftripeptide-plumping-lip-balm%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop The Inkey List” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Ftheinkeylist%2F||target:%20_blank”][vc_separator][x2764tech_cta_button full_width=”yes” text=”Shop Budget-Friendly Beauty” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fvalue-beauty%2F||target:%20_blank”][/vc_column][/vc_row]