We Predict These Will Be The Biggest Beauty Trends In 2024
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We finally made it to 2024, which means it’s the perfect time to give our skincare shelves and makeup bags a major mix up. New year, new you? Searches for red lipstick, skin icing, and bobbed hair have all increased in the past few months, which is a certain sign that they’re set to trend in 2024. Elsewhere, expect to see even more skin barrier-related trends (it’s not going anywhere) and a whole new colour palette for the year. These are the top trends we predict will be big news in 2024.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”1. Textured skincare”][vc_column_text]
2023 saw a whole host of new textures and formulas in skincare, which is set to continue into 2024. From ‘cloud creams’ to milky toners, by the end of the year, you can expect to have a skincare routine that feels as good as it looks.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100622″ caption=”Bubble Skincare Cloud Surf Water Cream Moisturiser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbubble-skincare%2Fcloud-surf-water-cream-moisturiser%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100621″ caption=”Herbivore Milky Way Exfoliating Milk Serum” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fherbivore%2Fmilky-way-10-lactic-acid-oat-exfoliating-milk-serum%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100620″ caption=”Skin Proud Sorbet Skin Jelly Moisturiser” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fskin-proud%2Fmini-sorbet-skin%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”2. Skin icing”][vc_column_text]
Go for a professional facial and you can guarantee it will incorporate some form of cryotherapy, but your everyday skincare routine is about to get the same treatment. From ice globe massage to chilled sheet masks, cold temperatures can help to reduce puffiness and soothe inflammation.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100619″ caption=”Skin Gym Cryochill Ice Beaded Face Mask” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fskin-gym%2Fcryochill-ice-beaded-face-mask%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100618″ caption=”Revolution Skincare Pink Glitter Ice Globes” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Frevolution-skincare%2Fpink-glitter-ice-globes%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100617″ caption=”Dr. Jart+ Cryo Rubber” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fdr-jart%2Fcryo-rubber-with-soothing-allantoin%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”3. Grey-toned makeup”][vc_column_text]
Thanks to the recent resurgence of love for 90s-style eye makeup, cool, grey-toned makeup is set to be one of 2024’s biggest makeup trends. Swapping out your warm-toned gold and brown eyeshdows for grey and silver ones instead is an easy way to jump on this trend.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100616″ caption=”Made By Mitchell Gel Clean in Ghoul Girl” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmade-by-mitchell%2Fgel-gleam%2Fghoul-girl%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100614″ caption=”Danessa Myricks Colorfix Mattes 24 Hour Cream Colour in Quiet Storm” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fdanessa-myricks-beauty%2Fcolorfix-mattes-24-hour-cream-colour%2Fquiet-storm%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100615″ caption=”Pley Beauty Love Child All Over Colour Stick in Smoke Machine” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpley-beauty%2Fpley-date-love-child-all-over-color-stick%2Fsmoke-machine%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”4. Glowing skin”][vc_column_text]
Glowing is always in, but a new rendition is taking off. Rather than using makeup to give skin a faux glow, 2024’s spin (unsurprisingly) sees skincare take over. Of course, it makes total sense, because a real glow (fueled by hydrating and brightening ingredients like hyaluronic acid and vitamin C) is always going to be better than a fake one.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100612″ caption=”By BEAUTY BAY 5% Squalane + Grapeseed Oil Serum Hybrid” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2F5-squalane-grapeseed-oil-serum-hybrid%2F50%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100611″ caption=”Beauty of Joseon Glow Deep Serum” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-of-joseon%2Fglow-deep-serum%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100610″ caption=”Laneige Glowy Makeup Serum” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flaneige%2Fglowy-makeup-serum%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”5. Red lips & nails”][vc_column_text]
Introducing a pop of colour to monochrome outfits with red scarves or socks was a big fashion trend in 2023 but in 2024 the trend is set to enter the beauty space, with red lips and nails back on trend.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100609″ caption=”By BEAUTY BAY Lip Trio in True Red” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Flip-trio%2Ftrue-red%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100608″ caption=”Mylee MyGel Gel Polish in French Cancan” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmylee%2Fmygel-gel-polish%2Ffrench-cancan%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100607″ caption=”MAC Cosmetics Powder Kiss Lipstick in Ruby New” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmac-cosmetics%2Fpowder-kiss-lipstick%2Fruby-new%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”6. Skin barrier ingredients”][vc_column_text]
Yep, the skin barrier is still trending. In 2023 we heard a lot about how to restore your skin barrier and reduce skin sensitivity after years of overdoing it with acids and retinoids. This year, expect to see more about the ingredients that work the magic. Start stocking your routine with ceramide-rich serums, ectoin creams, and squalane-based oils.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100606″ caption=”Dr Jart+ Ceramidin Ectoin-Infused Cream” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fdr-jart%2Fceramidin-infused-ectoin-cream%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100603″ caption=”Tocobo Multi-Ceramide Cream” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Ftocobo%2Fmulti-ceramide-cream%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100604″ caption=”The Ordinary 100% Plant-Derived Squalane” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-ordinary%2F100-plant-derived-squalane%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”7. Balletcore”][vc_column_text]
Balletcore has emerged as an extension of the ‘clean girl’ look, and in 2024 it’s giving a delicate, feminine, ballet aesthetic. Think sleek buns, pastel pink lips, and satin hair accessories.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100602″ caption=”Larry King Flyaway Kit” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Flarry-king%2Fflyaway-kit%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100601″ caption=”Slip Floral Scrunchie Set” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fslip%2Fflora-scrunchie-set%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100600″ caption=”About-Face Paint It Matte Lip Colour in Last Goodnight” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fabout-face%2Fpaint-it-matte-lip-color%2Flast-goodnight%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”8. Bobbed hair”][vc_column_text]
Bobbed hair isn’t exactly a new trend, but it’s set to be the hairstyle of 2024. The fact that there are now hundreds of different types of bobs, from blunt bobs and Italian bobs to curly bobs and layered bobs means that it’s now easier than ever to find a style that suits you.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”100599″ caption=”Babyliss 9000 Cordless Straightener” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbabyliss%2F9000-cordless-straightener%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100598″ caption=”Boucleme Super Volumising Foam” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fboucleme%2Fsuper-volumising-foam%2F||target:%20_blank” onclick=”custom_link”][/vc_column][vc_column width=”1/3″][vc_single_image image=”100597″ caption=”Beauty Works Mirror Shine Spray” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-works%2Fmirror-shine-spray%2F||target:%20_blank” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width=”yes” text=”Shop 2024 Beauty Trends” link=”url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Ftrending%2F||target:%20_blank”][/vc_column][/vc_row]
